The Twitosphere of Twitterers in the Twitterstream

That’s a lot of “twit” for this booming social media platform. Does trying to understand the benefits of Twitter sometimes make you feel like a twit? You’re not alone.

For recruitment professionals, Twitter gives you the ability to provide information in real-time regarding jobs, news, thoughts and commentaries–not much different from the Twitter techniques in other industries. According to Jobvite, [Infographic] http://bit.ly/xHPDok 86 percent of job seekers have a social profile and 31 percent are active on Facebook, LinkedIn and Twitter. So how can we, as recruitment professionals, take advantage of this information? Let’s enter the Twitoshpere keeping these points in mind:

• Don’t be afraid to explore other communities within the Twitosphere. The more people you follow, the more you will expand your reach and Twitter following.

• Always keep your audience in mind. Take into consideration what information or links your target audience considers to be of value to them. If you’re speaking a lot of mumbo jumbo they aren’t buying–they’re more likely to unfollow you. Posting fun, relevant and credible information on your Twitter page will help you keep and attract loyal followers.  

• So much to say, so little characters. Typical job posts can be quite lengthy and have little effect on your followers. This is your opportunity to get creative with a catchy headline or a fascinating fact about the position. Tweeting job posts are a good way to keep your audience’s attention within seconds of engaging them.

A very important piece of advice: don’t let your Tweets consume you. What may hinder recruitment professionals from having a successful Twitter following is that they can’t let go of perfection. But seriously, who’s perfect on Twitter? Just keep the conversations going and you will maintain an engaging Twitterstream of happy followers.

Looking Forward

Next time we will discuss in further detail how Twitter can help you search for candidates, distribute job postings, and engage followers.

Let us know how you are currently using Twitter for your recruitment needs – we’d love to hear what’s working or not working for you.

Tags: recruitment, twitter, jobs, followers

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